Research On The Marketing Strategy Of SAIFU For Personal Care Material Agent

In recent years, as people have been improving their quality of life, their demands for personal care products become diversified. With the diversified development of personal care products, the materials of personal care products also present diversified development trend. As part of chemical material industry chain, personal care products have their unique characteristics, which determine the importance of distributors or agents in the selling process of personal care materials. As a private enterprise who has20-year experience in acting as one of the agents of personal care materials, SAIFU is confronted with new challenges and new problems in its growth process because of the changes in the external environment of personal care industry.Based on the distribution theory of industrial products, combined with STP marketing strategy and4P marketing mix, SAIFU’s current business situation and existing problems, this paper makes a series of research and analysis on marketing strategies of the proxy of personal care materials. Based on the research, the author brings forward appropriate adjustment scheme, and proposes appropriate recommendations on how to control the risks facing after adjustment. Marketing Strategies study focuses on the introduction of new suppliers, product structure subdivision, key accounts strategy and the building of personal care materials marketing team.Through the study of this paper, it can help SAIFU establish correct strategic objectives and future marketing direction in personal care materials agent, and enhance its core competitiveness in the industry; at the same time, this paper can provide a good reference and guidance for the future work of the author to make proper adjustment and improvement.