Marketing Strategy Research On G Product Of N Company In China

The diabetes has become a serious global public health problem, the number of deaths from diabetes is much higher than the number of people died of AIDS each year, it has become the third-largest no communicable diseases in developed country after cardiovascular disease and tumors. China may reach the threat level with the great diabetes population. The diabetes is increase due to the deepening of China’s reform and opening up, rural urbanization, obesity and the increase of aging population. Disease prevalence increased as a result of the increase of diabetes drugs market scale rapidly. Therefore, diabetes oral drugs are a hot market for the Pharmaceutical companies. The G product is a new type of diabetes oral drugs which launched in2012in the Chinese market by N company. Moreover, there are the same kind of products have been already in the Chinese market, In the same time, there will be having more DPP4i launch in this market in the further. As the result, a reasonable marketing strategy is key factor for enterprise development and market competition. This article is through to the G product research deeply on the internal and external situation. And first of all, using PEST and SWOT analysis method, the4P theory for G product external and internal environment analysis to identify the advantages and disadvantages of G products, so as to seize the opportunity, play advantage, avoid risk. And then through the analysis of patients subdivide the adoption effect factor and compound drugs treatment appeal to define the important factors of G products. Thirdly, I use the STP method for G product market positioning, calculated the G product marketing strategy in the Chinese market. Finally, from the marketing team building, corporate culture construction, strengthen the establishment of market research and feedback, academic platform is put forward to ensure G the assurance of product marketing strategy implementation and analysis in an increasingly competitive market environment, enterprises can improve the level of marketing, improve the market competitiveness of several aspects, so as to expect G product can success on marketing in China.