Research On Project Management Of Pipeline Steel Hot Rolled Coiled Sheet Marketing In Shougang Group

Organization structure and formation constantly changes along with the development of economy, project management represents future direction of organizational management direction, as one type of scientific management measures. Successful project management could increase business efficiency, optimize human resource structure, avoid potential business risks, reduce business costs, and finally create better profits.Resource demands rapidly grow since the21st century, government keeps increasing investment on pipeline constructions, typically during the12th Five-year-plan period, CNPC(China National Petrolem Corporation) petrol and gas pipelines length increased by6000-8000km per year, which drove stable increasing demands on pipeline steel. However, as dramatic increases of iron and steel production capacity, oversupply problem becomes more and more obvious, market competition grows, product life cycle shortens, traditional marketing model no longer fits into current market and sales status of iron and steel products.This article aims at the current situation, by carrying out research on Shougang hot-roll pipeline steel sales, based on project management principles, employing project management tools as measures, projecting Shougang hot-roll pipeline sales activities, together with Shougang Tender in CNPC China-Myanmar petrol and gas line as case study, to demonstrate the feasibility of sales project. Furthermore, hopefully the model of sale project management, which this article contributes, could become valuable references for other steel products of Shougang, and sales activities of other Iron and steel firms.