Market Competition Strategy For Porsche Sales Business Of Jebsen Dealer In BEIJING

Porsche center Jebsen BEIJING has acquired enough market share since it has been established, however, the number of authorized Porsche dealers have gone up to3in BEIJING due to the fast developing of car market in BEIJING (Porsche center Jebsen BEIJING, Porsche center YIZHUANG, Porsche center HAIDIAN), and the other existing authorized4S dealers close to BEIJING (TIANJIN, TANGSHAN, TAIYUAN, SHIJIAZHUANG, ERERDUOSI), a4S dealer is a dealer with specific operation objectives based on Sale, Spare parts, Service and Survey. The major target customer dimension is young elites and high-end customers. However, because of the world financial crisis and the regulation on vehicle purchasing started in2008in BEIJING, Porsche center Jebsen BEIJING is extremely stressed throughout both sales and after sales market. To keep and expand market share, build up a much stronger relationship with the customers as well as to face the strong competition in Porsche car industry throughout BEIJING, Porsche center Jebsen BEJIING has carried out series of solutions in order to improve such situation, for example, the Porsche showroom at CHANGAN Club, the establishment of the authorized Porsche4S center at the most famous place for motorsport in BEIJING, Porsche center Goldenport, it’s essential to keep and expand the market share in BEIJING, however the challenges and opportunities for Porsche center Jebsen BEIJING are still need to be analyzed, furthermore, in order to discuss the competitive position in BEIJING market; the competitors and potential competitors, and to research the strategy for such a competitive market, the benefit and significance it brings will be brilliant.This article will be using SWOT analysis to define the advantages, disadvantages, opportunities and challenges, based on a theoretical strategy for such a competitive market, judging and providing the actual competitors and strengths for Porsche4S center Jebsen BEIJING, as well as the competing position throughout the sales market. It also provides a competing strategy for Porsche center accord to the research on high-end customers purchasing attitudes, also a clear positioning and market share for current Porsche car market in BEIJING, in order to get a hold of the current resources and to catch the opportunities during a process where the luxury motors market is transferring from under-supply to over-supply. It also helps to keep and expand the business and market share for Porsche4S center Jebsen BEIJING, which will also help to survive calmly in such a competitive market in BEIJING.This article is split into7sections, firstly the research background will be provided; and then it talks about the relevant theories and knowledge; during the3rd section, the purchasing attitudes of high-end customers and the market changing throughout luxury motor market; after that, there will be an analysis on Porsche center Jebsen BEIJING’S sales competitors; then the SWOT analysis on the market competition for Porsche center Jebsen BEIJING; followed by the research on the sales marketing strategy for Porsche center Jebsen BEIJING; finally, a conclusion and hope will be given.