Performance Improvement Countermeasures Research For He Nan Wheat Processing Industry Market

Each year He Nan province is the biggest province of wheat production in the country,its annual output from20%to25%of the total national output. He Nan has the superiorproduction, but in the past for a long time, wheat in the condition of supply was greater thandemand, and cause the inventory backlog of wheat, which in turn brought a lot of to the fiscalburden, its basic reason lies in the backward wheat processing industry for a long time. If youwant to realize the rise of central China, He Nan becomes into an economic and strongprovince, the wheat resources play the crucial role.The development of He Nan wheat processing industry has been relatively backward,first, the resource of allocation efficiency is low, resources have not been fully utilized, sinceChina joined in "WTO", this brought in province more pressure and challenges for He Nan.Because our country began to import more cheap high quality wheat from the internationalmarket, the sales of wheat in He Nan province will have a more severe challenges, imbalancebetween supply and demand will become more prominent problem; Secondly the higher costof sales of wheat processing industry, make the enterprise the profits is relatively low; Third,security of wheat processing industry is in lack, and it is more than a link of industrial chain,the whole process of wheat production, processing, storage, transportation, circulation andconsumption process, it is very important for the security, its necessary to make it acomprehensive, all around, multi-level security food industry; Fourth, the market performanceevaluation system is not sound and lack of the corresponding evaluation system, its marketstructure and market behavior also exists various of negative factors, this can affect themarket performance evaluation.In order to promote the market performance of wheat in He Nan province, First improve themarket mechanism of various types of wheat processing industry, by encouraging theintegration of industrial chain, production, processing and selling to promote it from thetransition of the grain production best of good processing base, in order to eventually form acertain scale economic wheat industrial concentration area; Second, we should standardize the order of wheat processing industry of market competition, improve the market entry and exitthe market mechanism, strengthen standard authority, increasing joint supervision lawenforcement, prompted wheat processing enterprises integrity of law-abiding, to safeguardpeople’s health; Finally promote the construction of industrial clusters of wheat processing, toexert the leading role of the market promote the interaction between the enterprise and therapid development of wheat processing industry to drive and promote the rapid developmentof industrial clusters of wheat processing, its the same wheat processing industry clusterdevelopment to wheat processing industry’s rapid development provides broad platform, thetwo complement each other, Also, adjust measures to local conditions of regionalcharacteristics, relying on local wheat has a comparative advantage resources, attract relevantprocessing enterprises to the agglomeration, supporting the leading enterprises and strengthenthe information guide, etc.In the path of development in the future, make He Nan wheat processing industry can playadvantage, and form the "backbone" of county economic development, the realization ofwheat processing industry scale, product standardization, modernization of technology andscientific management requirements, to meet the multi-level and diverse people demand forwheat processed products.