Study On The Development Strategy Of BC Bank In Mobile Internet Era

Today, the development of information technology is very fast. The Internet, especially the mobile Internet, change the human way of life, affect the direction of the development of the industry, has created a lot of new business models, and this is no exception for the financial industry.This paper is based on the rapid development of wireless broadband transmission technology and mobile terminal technology, combined with Internet and finance, make the spark of Internet Financial. The rapid rise of the Internet finance has brought a certain impact on the development of BC bank, BC bank should pay great attention to the development trend of the Internet financial. This article through the exploration of the Internet, mobile Internet, especially the development status, characteristics and trends, analysis of the influence of Internet Finance for the development of BC bank, analyzes its development status and the advantages and disadvantages of the BC bank. In-depth analysis of competitive ability of BC bank, research development methods and strategies of BC bank in the mobile Internet era. Through change the development strategy, accelerate the strategic transformation and improve the innovation mechanism, accelerate product innovation, accurate customer marketing, improve electronic bank, create mobile financial.This paper argues that the Internet finance is the trend of the times in the mobile Internet era. BC bank never to fear the influence of Internet financial, and to have the courage to accept the challenge, and take the opportunity of the development of the mobile Internet, take the open mind to embrace the Internet financial, through cross-border cooperation development itself and Internet enterprise. Strive to provide new channels and new experience, all-round, full time financial services in anytime and anywhere, do the best bank in China.