Research On Assessment Method Of Enterprise Growth Based On Concept Of Conforming To Natural Rule

Enterprise growth situation reflects the developmental trend of an enterprise, and the competitiveness of an enterprise, and also reflects the social recognition of it. It’s related to expectation on the realization of all parties’ interests. The Government concerns about enterprises growth; operators, owners, employees, investors and other stakeholders all wish companies can catch sustained and healthy growth. But with the advent of economic globalization, the economy rhythm is gradually accelerating, and company competition environment is changing intensely. It’s more and more challengeable for enterprises to find room for growth in a complex system changing rapidly. Therefore, it is gradually becoming the focus of the theorists and practitioners that how companies can achieve healthy and sustainable growth, and it is necessary to establish an identification system of enterprise growth to have a comprehensive diagnosis for enterprises’growth situation, analyze the better and poorer aspects of enterprises’growth performance, and provide direction for their future improvement and development, promoting themselves and the entire national economic growth healthily and sustainablyThe paper makes the definition for enterprise growth based on the existing literature. Then it studies the relevant literatures on analysis methods of enterprise growth assessment, and analyzes the advantages and disadvantages of existing methods. At the same time, the paper summarizes the studies about concept of conforming to natural rule and assessment methods based on it, and analyses the methods’advantages compared with the existing literature. On that basis, the paper takes the concept of conforming to natural rule as a guide, establishes the most optimistic and most pessimistic econometric model of enterprise growth, and puts forward an assessment method of enterprise growth with optimistic coefficient. The previous enterprise growth assessment methods measure all the objects in a uniform standard for indicators, ignoring the existence of different individual’s personality, and can’t tell the relative excellent and poor aspects of enterprise growth performance. This method mainly makes up for this point, providing more objective and comprehensive basis for the decision makers.The paper takes the power listed industry for example, applying the assessment methods to analyze the better and poorer aspects of enterprises’growth performance and performance based on conforming to natural rule. Then considering the real situation of typical firms to analyze the causes of performance of all the growth aspects, demonstrate the reliability of analysis results and prove the operability and feasibility of the assessment method based on confirming to natural rule in practice. And it applies the results to point out the direction and comes up with specific advises for the future development and improvement, also brings out some ideas and suggestions for the industry development. Finally, take the typical risk neutral, risk seeker and risk averter for example, showing how to apply the assessment method based on confirming to natural rule to analyze growth conditions, providing the reference for different risk preferences decision-makers.