Research On The Marketing Strategies Of JK Health Company

The health product industry, one of the fastest growing industries in the world atpresent, is known as:“gold industry” and “sunrise industry”. Chinese people haveinto health culture for thousands of years. With the rapid development of Chineseeconomy and the improvement of people’s living standard, people who pay moreattention to the health have greater demand for health food，Therefore the research inthis field becomes important and urgent.Under the new situation in which the health product industry changesdramatically, the thesis tries to provide feasible, competitive, new marketing strategythrough in-depth investigation and study, in order to promote the JK health careproducts companies to maintain good economic benefit and sustainable development.The thesis collects bibliographical information at home and abroad in recentyears in the literature, using market related marketing theory, investigating the JKhealth care company in the development process, current situation and culture, brandmarketing management, mastering the environment and competition status the willcompany will face, analyzing the company’s problems in the marketing, puttingforward a clear target market, strengthening the brand building, controlling the pricerange reasonably, diversifying promotion strategies and attaching importance tocustomer service marketing. All of these strategies’ adjustments will lead to thecompany’s huge development potential and broad market prospect.