Research On Pricing Strategy Of Two-stage Supply Chain For Edible Oil Manufacturer

As an important part of circulation, supply chain is attracting more and moreattention from enterprises and has been widely discussed in the world ofacademy．Nowadays，applying game theory to the study of supply chain is provedto be feasible．So under the fierce market competition and frequent fluctuations ofproduct prices，this paper regards small packed edible oil products as researchobject and analyses the pricing strategy for edible oil manufacturer in a supplychain of a single manufacturer and a single retailer．In the context，the author first introduced relevant theoretical basis of supplychain pricing，classifications of edible oil products supply chain，as well as theinfluence factors of supply chain pricing．Then，based on game theory，pricingdecisions under four kinds of game environment was elaborated．They are pricingdecisions of concentration，Nash Equilibrium，Stackelberg games respectivelyleading by manufacturer and retailer．The author also compared the four kinds ofpricing strategies and drew nine conclusions of the two-stage supply chain foredible oil manufacturer．At last，the author made empirical analysis on pricingstrategies of edible oil products under the four kinds of game environment．Andreasonable pricing strategies for edible oil manufacturer were proposed．The finalconclusion shows that the one who dominates the supply chain can get more profitsand the non-cooperative pricing strategy should be developed into a cooperativepricing strategy．In this way，the interests of the entire two-stage supply chain ofedible oil products can be maximized．This research helps enterprises in supplychain grasp the law of price formation and makes reasonable pricing-decision，so asto improve their competitiveness and achieve win-win cooperation．...