Big Data Applied Research Of China Mobile Stock Marketing

Along with the traditional telecommunications market has gradually increased user saturation, subscriber growth has tended to slow the trend, relying solely on incremental client revenue growth driven by the operator model of development has been significant weakness, telecom operators as part of its existing customers will be increasingly important resource. In early2011, China Mobile in the next annual work targets substantial reduction in the number of hair KPI assessment indicators, focusing on increased profits and customer satisfaction index, retain existing customers of the emphasis on the objectives, means that China Mobile is driven from the previous increment development model to focus on the model of the stock changes. January2013, China Mobile president Li Yue clearly will stock management, traffic management, the three set off to operate as a driving force for the further development of China Mobile. The most important part of marketing as a stock inventory management also begun to affect China Mobile’s marketing efforts, bringing China Mobile’s stock began marketing to existing customers from passive to maintain its active marketing of change.In addition, with China Mobile announced that4G networks commercially launched in late2013, the telecommunications operator’s mobile network capacity is rapidly progressive, and the rapid growth of derivatives business, thereby OTT service providers are working to traditional telecom operators are pipelined into the situation. Telecom operators must rely on its huge stock of user resources to elevate their products and profitability through new technologies, Big Data makes this possible.In this paper, namely China Mobile achieved using Big Data to enhance stock marketing as a research subject. On the basis of Big Data theoretical studies, to be an analysis of China Mobile marketing stock status and problems; and through benchmarking study of foreign operators of big data application case, to find the successful experience of Big Data in the telecommunications industry; finally to get the strategy to improve the stock marketing of China Mobile by Big Data and the practical operation of the model to improve its ability of4G marketing.