The Development Of Online Shopping In China

With the widely popularization and the rapid development of Internet Technology, online shopping, while appears fashionable at first, has now become a familiar and routine consumption habit. Online shopping in China has not started until1998, but went through a long time of the so-called "winter period" due to the availability of the Internet, logistics, payment means and other problems even with reference to other countries’experience in e-commerce. The public began to aware of the convenience and cheap prices of online shopping when they were trapped indoors by "SARS" in2003, which accidentally brought a "new era" for the online shopping. Meanwhile, the improvement of logistics as well as the third-party payment service has facilitated on-line business, which brought about the first batch of successful e-commercial enterprises such as Dangdang and Taobao. Thereby online shopping in China boomed afterwards. Despite the cheap price,the poor quality of products> online fraud conduct、poor credit crisis after sale has seriously hampered the development of e-commerce. Online shopping market competition has become more fierce and brutal in the new era, especially in2012, the whole market has almost immersed in the competition for the whole year, while brought a significant rise and a modest decline within a short period of time in the group purchase market.After has experienced explosive growth, the online shopping market appears more mature and turned out new trends:the combination of traditional retail and network (including storage-type binding and originality combined), the conjunction of vertical e-commerce providers and PC business with the integrated providers, as well as derivatives of e-commerce with sale mode.The public consumption concept has been changed to a large extent due to e-commerce, which empower individual to become the opinion leader with the equivalent of an open platform. Unlike traditional opinion leaders, who are normally rare and knowledgeable, e-commercial opinion leaders participate in the network by providing valuable comments to consumers, which will impact their purchase behavior, thus forming a "Pan-opinion leaders phenomenon" in online shopping.