Accounts receivable is an important part of the modern enterprise marketing management. Accounts receivable management companies not only help accelerate cash flow, improve capital efficiency and guard against operational risks, but also help enterprises safeguard investors’ interest, improve economic efficiency. Therefore, strengthening the accounts receivable management for enterprise development is of great significance.In this paper, HD company as an example, focuses on HD’s accounts receivable problems and analyze its causes and propose countermeasures related to accounts receivable management on this basis.This article briefly describes the purpose and significance, and analysis of relevant previous studies. Specifically addressed in the concept and content of accounts receivable management, detailing the contents and evaluation methods receivables management.HD Company as a new material manufacturing enterprises, the main focus for the management of long-on for marketing, internal management system is imperfect, perform lack of intensity, has not taken effective control of accounts receivable, financial position continues to lead worse. The reason is mainly because of the lack of emphasis on the company’s accounts receivable management, there is no separate credit management departments, accounts receivable business processes are not reasonable, and the lack of scientific estimates the fair value of accounts receivable, performance appraisal also imperfect information management tools behind.According to HD causes of accounts receivable, we believe HD chief to set up an independent credit management department, and clearly its division of responsibilities, and secondly to improve in the past unreasonable evaluation system, an objective measure of fair value of accounts receivable, third, you can use accounts receivable financing, reduce the financial pressure on businesses, as well as the last company to establish a sound credit approval and appraisal system, the use of information technology to improve the management of accounts receivable, of course, companies should also earnestly accounts receivable collection work. |