Research On Tangelo Industry Development Of Jianyang City

Jianyang Tangelo is the characteristics of Jianyang, the famous fruit, Jianyang Tangelo industry is one of the leading industry of Jianyang City, Jianyang City, promote rural economic prosperity, increasing peasant income, agricultural efficiency has important and far-reaching significance to the industrial development.This paper is based on the domestic and foreign scholars study on Citrus industrialization achievements, a brief analysis of the survey of Jianyang City, the system elaborated the Jianyang citrus cultivation history, Jianyang Tangelo quality characteristics, economic benefits and industry development present situation, then SWOT method focuses on the advantages, disadvantages, opportunities, challenges to the Tangelo industry in Jianyang city for, and with reference to Pinghe Guanxi honey pomelo industry development in improving fruit quality, brand building and development of deep processing industry, improve the success experience of industrial organization degree, finally puts forward countermeasures and suggestions on the development, Tangelo industry in Jianyang city including: expand the planting area, the implementation of standardized cultivation and management, improve fruit quality, foster new type of management main body and strengthen leading enterprises, the implementation of brand strategy, invigorate circulation, promote market-oriented operation, strengthen scientific and technological support and the leadership of the organization, in order to provide theoretical basis and practical reference for the implementation of the industrial city of Jianyang Tangelo leaping development.