On The Competitiveness For The Purpose Of Diversification Strategy Problem

With the continuous development of social economy, the whole society economy is more and more fierce competition, the market is almost saturated. The original enterprises can reduce costs by carrying on low-cost strategy or adopt the differentiation strategy to produce different product, they can survive in the market economy only by these. But now, if you want to achieve long-term and stable development of the enterprise, simply using a low-cost strategy or differentiation strategy is impossible. Now, there are a lot of companies have realized this, these enterprises began to imitate domestic or foreign enterprises to adopt a strategy named of diversification strategy, it is a strategy that can bring long-term stability to the enterprise.So, as long as it is adopting diversification strategy, can the enterprises succeed? Of course, the answer is no. If not all enterprises that adopt the strategy of diversifying can succeed, what kind of enterprises to adopt diversification strategy will succeed? And enterprise how to implement diversification will succeed? What are the factors affecting the success or failure of the enterprises to carry out the strategy of diversification? What issues the enterprises should pay attention to when they are implementing diversification? The case analysis method and inductive deductive method is adopted to study these problems. We mainly aimed at the "giant group "and" haier group "for case analysis, learn from the failure in implementing diversification strategy, gaining experience through analyzing the case of "haier group". After the discussion in the end, we conclude some things that we should pay attention to when enterprises implement diversification strategy.This article is mainly on the basis of theoretical analysis, by analyzing the cases of two groups. In this paper, mainly including the reason of implementing diversification strategy, the conditions necessary to implement the diversification strategy, the problems should pay attention to, and so on. The purpose of this study is to master the methods of implementing diversification strategy, to get the key we should pay attention to, to gain the key factors that influence the success or failure of the diversification strategy through the theoretical analysis. On the basis of this, putting forward the useful policy suggestions for other enterprises, to enhance the success rate when the enterprises implement diversification strategy.