Research On Channel Management Optimization Of Company S

Chinese IT industry channel and network level is the beginning of the1980s. Channelmodel appears not only to break the IT industry manufacturers direct, subject to geographicallimitations of a cell structure, more important is the "channel of capital," ever since the birthof the soil. To some extent, the key to China IT industry channel system upgrade could facefive major challenges that today’s IT channel management, and thus seek effective solutionsto many current network products market makers, intense competition, the reseller channel isto help manufacturers to increase sales and expand market coverage is very important, sovarious manufacturers attach great importance to the management and development of thechannel.In this paper, through the analysis of current situation of channel of S network of thecompany, citing researchers industry and related fields of definition and classification ofchannel management, through the analysis of data and the S company technical architectureand external environment, the channel management framework of the company’s competitorsare compared, which leads to S company competitive status of industry. Analyzed andexplained through the market survey report and the sample chart, by the channel managementin S company of some of the changes were analyzed and evaluation, through the existingchannel management problems in company S, combined with the preceding analysis we cometo the conclusion that S in the channel management system and optimization of space, itsmarket share there is room for improvement.Finally obtains the sustained development of key support center city core partners inthree or four line city, focus on the development and cultivation of the core channel local,recruit new channels widely development partners growth, seek new point of growth throughthe channel adjustment. Import for Chinese localized products include suitable for smallmarket Linksys products to meet customer demand Chinese smes. Channel management in Scompany will also need to constantly learn from the past experience of cooperation andexpand the number of channels. Simplified and provide the channel flow and convenientchannel, set up a unified, convenient channel of communication channel, so that the channelcan timely, rapid access policy, the latest product information, pre-sale after sale services andother support etc..