Research On The Development Strategy Of Credit Card Business Of Beijing Branch Of YC Bank

In the background of the steady development of macro-economic, institutional basis of domestic bankcard business increasingly standardized, the credit card industry scale rapid expansion, the factors of socialcredit system gradually established, computer information technology and the economic development ofthe Internet, both for the credit card industry development into a new driving force. Credit card industry hasbeen developed rapidly in china for10years. Credit card is one of the most important means of paymentresidents, continue to play an important positive role in stimulating consumption growth..Facing the fiercecompetition in the credit card market, YC need to choose their own development strategy.This paper use marketing theory, to the domestic credit card macro environment and microenvironment analysis, starting from the credit card marketing situation of YC bank, through the analysis ofSWOT, describes the current situation facing Beijing branch of YC bank credit card and its advantages anddisadvantages, opportunities and threats. Make a strategic choice in each stage of the credit card businessdevelopment of YC bank Beijing branch on the basis of this, put forward specific measures and suggestionson the implementation of the strategy. Through the study, the YC bank Beijing branch of the credit card isstill in an early stage of development, we should give full play to their own advantages, seize the marketopportunity, and implement the different marketing strategy. At the same time has carried on a moredetailed elaboration to the implementation of the specific content of credit card business of YC bankBeijing branch of the differential marketing strategy, and gives the way to implement the marketingstrategy.Based on the analysis and research of credit YC bank Beijing branch and Beijing area card relateddevelopment,for the YC bank Beijing branch only network marketing new card channel,put forward tobuild a sales team, electrical sales channels, marketing channels such as credit card based platform toimprove the growth of.To optimize the customer structure on the credit card business of Beijing branch ofYC bank’s target customers and product policy,to match the product marketing.Especially in the Beijingarea to carry out the credit card marketing activities,put forward to the specific time characteristicsfavorable suggestions.