| With the rapid development of market economy and the imbalance of demand and supply, homogeneous products are competing stingingly. The differentiation strategy is powerful way to help beat competitors and gain more competitive advantage for companies. Via the differentiation strategy, PENTAIR Company may meet different and specific customers need and take a leading role in its industry for higher and more stable development. So there will be a win-win situation of company, customers, employees, investors, state and the society.First, this thesis make a brief introduction to the research purpose, significance, definition, character, conditions, advantage, and risk of differentiation strategy based on the theory of differentiation, Porter-differentiation strategy and Porter-Five strength models.Then, based on the aforementioned Pentair’s advantageous resource condition, market environment, needs, and competitive conditions analysis result, internal and external conditions to carry on the differentiation strategy is mature, making use of SWOT to analyses comprehensive Strengths, Weakness, Opportunity and Threat of the enterprise, the conclusion is that exact establishment differentiation strategy can ensure the enterprise to obtain competitive advantage and get more market opportunities. And relevant decision-making and proposals on perfect differentiation strategy can be defined according to suitable differentiation strategy.Last, base on the actual conditions, PENTAIR Company defines its own differentiation strategy policies. The policies include production differentiation, purchasing channel differentiation, organize management differentiation and marketing differentiation (price, brand, service, the ways of marketing, market subsection), It analyzes the implementation of our differentiation policies in PENTAIR Company combined with its actual status. |
