Finance And Economics University Of Business Ethics Education Research On The Influence Of Corporate Social Responsibility Orientation

University of finance and economics is cultivating the talent that future enterprise needed, their corporate social responsibility orientation not only influence the personal career development, also related to the long-term development of the market economy as a whole. Therefore, it is necessary to strengthen the economics college students’ business ethics education. And about how to improve the level of business ethics education and whether business ethics education has an impact on corporate social responsibility orientation is a deserving of research.In this paper, first of all, it is important to carry on the literature review of the education of business ethics and corporate social responsibility orientation related theory, and then introduce the influence factors of corporate social responsibility orientation. Second, to build a theoretical analysis framework, combining business ethics education and the theory of corporate social responsibility orientation, draw lessons from other mature questionnaire, revised questionnaire is designed. Then, a questionnaire and recycling questionnaire. Finally using the SPSS 17.0 to the data obtained in the reliability analysis, validity analysis and factor analysis, and regression analysis to study conclusions.The empirical results show that the three kinds of individual experience, age and gender characteristics, corporate social responsibility orientation of subjects show a significant difference. No work experience have ethical responsibility orientation level higher than subjects with experience; The older economic responsibility orientation level higher than younger subjects; Men’s legal responsibility orientation level higher than that of female subjects; A moral education background levels of subjects economic responsibility orientation, ethical responsibility orientation and charity responsibility orientation levels were higher than no ethical subjects of education background; The subjects of different degree on the level of corporate social responsibility orientation were did not show significant difference. Business ethics education has a positive effect on corporate social responsibility orientation.The innovation of the performance in this study, unlike previous domestic study MBA business ethics education, for the first time to finance the business ethics education of the college students, provides a new perspective for the study of business ethics education; About students through questionnaire survey, corporate social responsibility orientation of a variety of data of China, for China’s financial institutions to raise the level of corporate social responsibility orientation, strengthen the business ethics education and training, which provides theoretical and data support.