Research On Development Strategy Of Hu Nan Branch Of Huaxia Life

The income of life insurance of Hunan province in recent year has growth in a high speed. Life insurance premium is about 376.46 billion yuan, up by 13.2 percent this year from 2013. With a lot of competitions, life insurance market competition becomes more and more intensified. The innovation of business model with the Internet, Big data has hit the traditional insurance industry, and put forward a severe challenge to the future development of the insurance industry. In the special period of development, How to use the advantages and external development opportunity, find out the strategic orientation, to strengthen the development of advantage, to circumvent the industry risk, which have a realistic significant for Hunan branch of Huaxia life insurance. On the background, this paper researched on the development strategy of Huaxia life insurance Hunan branch.Firstly, the paper introduces the theory of business strategy and strategy management of Insurance Corporation. And then, the author gives detailed analysis management environment of Hunan branch of Huaxia life insurance, including external environment analysis and internal environment analysis. External environment analysis is mainly including macro environment analysis, industry environment analysis and insurance market analysis of Hunan province. The content of internal environment analysis is mainly about resource and capability analysis. Used the SWOT method analyzed the internal strengths and weakness and the external opportunity and risks. Based on former analysis and combined the actual situation, the author worked out the development strategy of Huaxia life insurance Hunan branch. The strategy content mainly including: strategy positioning, universal goals, guiding ideology and concert implementation strategy. Lastly, the author analyzed the strategy risk.