Research On Marketing Strategy Of Indian Electrical Market For M/S Chint Electric

On international division of labor refinement for Chint electric power product sales around the world and India flow channels provides very good conditions. On the other hand, the world to a certain extent, but the development trend of internationalization of Chint electric products make a difference in terms of sales,market information communication and diffusion phenomenon continues to rise, the growing phenomenon of product homogeneity, continue to lower profits, gradually reduce the market price of the product. To improve market competition ability, the electrical products must pass the Chint electric co., effective marketing way to expand the market, so that to effectively improve enterprise benefit.In this paper, first of all, India Chint electric power market marketing of the external environment PEST analysis, including the political, economic, social, science and technology from four aspects. Internal environment SWOT analysis at the same time. Secondly, analyze the present situation of Chint electric power marketing in India to find India Chint electric power market marketing the problems existing in the practice: serious lack of advertising and marketing; Imperfect marketing mix strategy;Needs to improve channel management; A single pricing mode. Finally, in view of the problems in marketing practice, design the India Chint electric power market marketing strategy, and put forward the proposals for marketing strategy implementation safeguard measures, namely the organization security, system security,human resources security.