Research Of The Organization Process Reengineering Of China Unicom Guangzhou Branch Based On Mobile Internet

The mobile Internet era, customer demand for goods and services more and more personalized, and commodity life cycle is shorter. Faced the requirements of customers, the enterprise must make rapid decisions, compared with competitors more quickly better, more personalized products or services. As China unicom operators, how to deal with the mobile Internet brings great opportunities and challenges. And China Unicom Guangzhou as the first, in the face of the mobile Internet era make a series of reform measures a network of branches, but also need to after the transformation of the market development innovation at the same time, in view of the internal organizational processes to reshape and innovation, to fundamentally solve the mobile Internet era to the impact of the traditional operator, and the impact to its own development opportunities, and become the winner of the era of mobile Internet torrent. The purpose of this article is to study \" under the background of mobile Internet China Unicom Guangzhou group process reengineering\".In this paper, we take \"literature research\" and \"comparison method\" two kinds of research methods.In this paper is to analysis the results of the study of China Unicom Guangzhou group process reengineering foothold is \"’organizational structure optimization, business process innovation\", etc., and in the \"organization and process support\",\"market management organization hierarchy\",\"organizational process operation in several aspects, such as specific reconstruction scheme is put forward.The research conclusion of this paper is:under the background of mobile Internet, China Unicom Guangzhou from the following aspects, the organization process reengineering.1) break traditional to telecommunications, and set up the supporting system to adapt to the development of mobile Internet;2) to form a flat, vertical, flexible and efficient organizational structure;3) to develop new mobile Internet era talent, accelerate the pace of innovation transformationGiven time and space limit, this article research is limited, follow-up study can increase the research of its scale and the way of research, exploration on the measures of the organization’s process reengineering and extensions.