On The Restructuring Development Of Tourism Industry In Shanghai

Under highly Chinese economic development, with people’s living standards and income levels continue to increase, Chinese tourism industry also will be a great change. At present, China’s tourism industry gradually into the transition phase, in order to meet the economic development and tourism industry’s competitiveness in the market, the transition has become an imperative thing. Shanghai is one of Chinese first-tier cities, after a long period of development, the economy and culture has made great progress, rich tourist resources, and a high level of modernization of Shanghai, the living standards of infrastructure work and the people are basically have been stable in building the city’s image has also achieved good results, therefore, study the restructuring and development of tourism industry in Shanghai has a very important significance.This paper describes the background and significance of Shanghai tourism industry transformation, continuous rapid development in the modern economy today, Shanghai tourism industry is facing a lot of pressure in transition, with limited natural tourism resources, conditions, requires a combination of highly commercialized Shanghai developments reasonable analysis; scholars research article will be collated and introduce roughly research content and research methods;Secondly, the related concepts to analyze the transformation of the tourism industry, the transformation of the tourism industry in Shanghai to consolidate the theoretical knowledge; followed by analysis of the basic problems of urban transformation of the tourism industry, including the historical process of industrial transformation in the national tourism industry development status, as well as the development of basic urban tourism industry and industrial restructuring, in order to analyze the text of each chapter has a theoretical basis for support.Third, the study of the development status Shanghai tourism industry transition, first analyzes the size of its economy, industrial facilities, size and consumption growth; Secondly, Shanghai tourism industry transformation draw its four advantages, precisely because of these advantages, feasibility Shanghai Tourism Industry restructuring will higher; strategic opportunities for process and finally Shanghai tourism industry in its transition faced, there are opportunities there is a risk, in the context of the international review of environmental transformation and upgrading of the tourism industry analysis is necessary, which are extremely important for the transformation of post-Shanghai tourism industry.Fourth, the combination of the status of Shanghai tourism industry restructuring and environmental conditions, analysis of the main problems faced by the transition process, this chapter mainly interview-style approach to the Shanghai Tourism interviewees described elaborate, combined with the knowledge and to summarize the results of previous research, analyze, in the transition process, the Shanghai tourism industry has four main issues, namely the industrial structure, the defective product structure, corporate structure, and professionals on.Fifth, following the third chapter summed up the problem, combined with Shanghai highly commercialized economic development, put forward four aspects Solutions, the first industrial structure in order to solve the problem, we must be innovative new form of tourism industry in Shanghai, making tourism diversification, space technology and the corresponding polymorphic enhance tourism value, the more important is to do tourism marketing, the Shanghai Tourism Industry packaged into a wider range of goods and services sold; secondly, optimizing product mix, promote the optimization of product structure transformation, the product playing a set of industry, ecology, services into one comprehensive integrated product type; again, optimize business structure, rich in Shanghai resources, but does not focus on, and therefore the effective integration of resources to get the maximum play, on the other hand you can outsource the development of tourism tourism business, while establishing a good relationship between the industrial chain, so that Shanghai’s tourism industry has become a community, common development and progress.Finally, the last point problems, to strengthen personnel training of the tourism industry to promote the Shanghai tourism industry restructuring and development, career transition expectations Shanghai tourism industry can proceed smoothly.