Research On Nanning Wuxu Airport Non-Aviation Business Development Strategy

Airport non-aviation business come from the unique resources of airport, complement each other and closely associated with the aviation business, complementary. On the one hand,the non-aviation business can meet the demand of tourists, improved airport service levels, improve airport functions, it can also improve the economic benefits of the airport and enhance the overall competitiveness of the airport. Therefore, large airports abroad pay attention to non-aviation business, to develop non-aviation business has become a common trend in the global development of the airport. Faced with the new market environment, research on non-aviation business at home and abroad, to develop non-aviation business development strategy is of great significance to the Nanning airport.This paper briefly introduces the research background and significance, research method and content of this thesis, introduces the related theories of strategy and strategic analysis methods, the related concepts of non-aviation business and theoretical research, in the domestic and foreign non-aviation business development trend and strategic research related literature review, analysis of the characteristics of airport non-aviation business and general rules, analysis non-aviation business development strategy method. Use PEST and the Potter five forces model to analyze the macro environment, and the non-aviation business industry trends of Nanning airport for quantitative analysis. Use the EFE matrix to do the quantitative analysis of it. Brief introduction of Nanning airport status, Nanning airport non-aviation business development of internal capacity, on the present situation and the main non-aviation business advantages and disadvantages are summarized, and the quantitative analysis was performed by using the IFE matrix. Combination of internal and external environment on the basis of the analysis, put forward the Nanning Airport non-aviation business development opportunities, threats, advantages, disadvantages of the SWOT matrix analysis, to establish the model of non-aviation business development strategy, finally proposed the Nanning Airport non-aviation business to "stronger and better, to promote the main industry(aviation business)", and the different types of non-aviation business specific adjust the strategic direction, to achieve targets for the development of strategic, by changing the operating mode, scientific planning and development of business and expanding the non-aviation business development, improving business value and implementation.