Study On The Tourism Image Of Liuzhou City

In recent years, with the development of economy, the progress of the society,people’s consumption level, one of the main ways that people take tourism as leisure, consumption. Tourism as a pillar industry of our third industry, causing the wide attention of governments at all levels and the whole society, the development of tourism in Liuzhou has entered a new stage. At the same time,we should also clearly recognize that, domestic and foreign tourism industry competition is intense. In the tourism industry in an increasingly competitive today, Liuzhou city tourism to remain invincible, only the strong quality, outside the plastic image. At the same time, a city tourism image is a valuable intangible assets of the city, is the city’s tourism brand. Compared with Beijing,Shanghai, Liuzhou City, Shenzhen, Xi’an, Guilin tourism image planning more successful, Liuzhou city tourism image is not distinct, is not attractive enough,has not formed the brand effect, which greatly affected the Liuzhou become Guangxi important tourist destination, may become the southwest, Chinese tourist destination overall future goals, will seriously affect the further development of tourism in Liuzhou.Based on the liuzhou city tourism image positioning as the research object, in reference to the city tourism image positioning based on related theoretical research, based on the liuzhou tourism bureau of the relevant information, through the system of local research and questionnaire survey carried out by research; Particularly in this paper, from the Angle of tourists at home and abroad to visit liuzhou the present conditions of the tourism image in liuzhou city comprehensive, in-depth and detailed analysis, the integrated use of methods such as literature, induction, statistics, analysis, find out the deficiency existing in the current liuzhou city tourism image positioning, provides a realistic liuzhou city tourism image positioning basis; On this basis, this paper comprehensive analysis the liuzhou city tourism image positioning of resource basis, market basis, theoretical basis and policy basis, and then export the liuzhou city tourism image positioning of key words, through the comparative analysis, comprehensive screening, finally put forward suitable for liuzhou city tourism image positioning of the slogans; Finally according to the actual situation of liuzhou city tourism development, combined with advanced and mature experience of tourism image to promote other cities at home and abroad, the emphasis on promotion strategy of liuzhou city tourism image.Through detailed research, this paper overall orientation to liuzhou city tourism image: "the amorous feelings", and put forward "the amorous feelings, charm liuzhou" slogan of liuzhou city tourism image positioning. Trying to help design a liuzhou characteristic, outstanding brand, the sustainable development of city tourism image, of the rapid development of the tourism industry for the city of liuzhou, contributing to liuzhou city economic and social development of wisdom.