The Research Of Influence Factors Of White-collars’ Online Shopping Tendency Based On Microblog

Leading domestic white-collar portal MSN Chinese website launched "Chinese white-collar Internet shopping research report, the report found that the current white-collar crowd shopping habits is undergoing great changes, the online shopping has gradually into the mainstream. This article through to the predecessors’ research literature consult, comb, find the white-collar network shopping tends to the assumptions of the study, by making and questionnaires for data collection and research. Late sorts through questionnaire and summarizing, the data integration analysis. Using the relevance and reliability verification of the conceptual model, assumptions have explanatory power, proved the reliability of the assumptions, questionnaire enforceability, the authenticity of the data. In the conclusion part of the article, for white-collar workers of the enterprise how to use weibo marketing put forward constructive Suggestions.This article in the Internet under the background of the rapid development of information age, microblog as the main platform of information transmission, the propensity to buy white-collar class, detailed analysis of the factors which influence and white-collar consumer online shopping in a real and effective data analysis of the status quo, from the perspective of the reality that weibo influence on white-collar online purchase inclination, analysis and research to the enterprise product sales through the microblogging platform to give reasonable Suggestions. To promote the weibo marketing is to promote the significance of the research work.