| According to the State Food and Drug Administration since December 1, 2005, a qualified retail pharmacies sell drugs available in the online shop. In addition to the drugs, online pharmacies also sell foreign medical devices. But the initial consumer online shopping for medical devices is not cold. But in 2014, B2 C e-commerce has been an alarming development of medical devices, with a total market size of about 255.6 billion. February 26, 2015, China Association for Medical Devices medical supplies Branch Secretary Hongyan Chen said, China Food and Drug Administration this year will permit medical device companies in the online open specialty store. Home medical software online shopping market ushered huge prospects and challenges. But up to now for the home medical equipment research mainly stays in the foreground home medical equipment, pay attention to the market with respect to matters such as the problems and when to buy. Study consumer behavior rarely involved.For the above, this paper technology acceptance model as the basic framework for the introduction of "perceived risk" and "home health care software online shopping feature" as an internal supplementary variables, adding, "online purchasingexperience" as the external variables, build the analysis model about consumer home medical software online shopping acceptable behavior. By relations research, demonstration model variables get modified model.The questionnaire was distributed mainly in the field of payment and network.(1) to Hangzhou, a medical products customers in the network randomly distributed 40 electronic questionnaires, valid questionnaires were 32;(2) in the second hospital of Hangzhou, Zhejiang, Zhejiang Province Tongde provincial hospital were field distribution of 40 questionnaires, recycling effective questionnaire 34 and 35;(3) this paper asks curls into a questionnaire to the star platform, through QQ, micro channel, micro Bo forwarding, diffusion from 280 questionnaires, 265 valid questionnaires were recovered. The total of 400 questionnaires were issued, and the valid questionnaires were 366. The use of SPSS19.0 for empirical analysis:(1) After the affecting factor variables analysis extracted four common factors: perceived usefulness, perceived ease of use, perceived risk and sensor networks purchase properties; after further analysis of perceived risk, to extract two common factors: perception process risks and perceived risks reference.(2) as an external variable the online shopping influence the internal variables from different angles, and thus indirectly affect attitudes and usage behavior; while online shopping experience make a immediate influence of the use behavior.(3) perceived ease of use no longer touch attitudes, which is different with the scholars believe that perceived ease of use influence attitudes; No markedly negative correlation between the perception process risk and use attitudes, while the perception reference risk have a significant negative correlation with the use attitudes is very different with the scholars believe views that the perceived risk would negatively affect the attitude.Then, from four major areas the evaluation system of the site, after-sales service system, home medical software online purchasing property and client perceived usefulness gives recommendations.Finally, the core competitiveness in the twenty-first century is the enterprise supply chain competition, software development, medical software happens to be the core technology of the supply chain, based on the core by location, you can make home medical software companies get the entire supply chain 80% of the profits. Therefore, from the perspective of supply chain management, given the medical software development, proposal development. |
