Taking Ali Finance As An Example To Study On Risk Management Of The Internet Finance

Since the 21st Century, network technology has developed rapidly, such as big data, cloud computing, social networking software, mobile payment. Accompanying the network technology updating, internet intersecting with many areas has formed a new industry including electronic commerce, network credit, the third party payment and so on and closer correlation among them has formed gradually. In this background, a new industry—internet finance has been derived. Internet finance is a special combination of traditional financial industry and new technology, via the internet and information technology the financial industry connected to the offline users, depending on computers, mobile phones and other devices for financial operations. So the users can interact to financial institutions at any time, and accurate information can be provided to make financial transactions more convenient.In recent years, internet financial industry in our country is in rapid development momentum, have great influence on social economy and daily life of the people. However, internet finance also goes along with risks usually, therefore, this paper studies the risk management of internet finance, in order to summarize some countermeasures and suggestions of effective and enlightenment function on our country current internet finance, for its faster and better development.This paper starts from the internet finance risk management theory. Firstly risk management of our country current internet finance has been discussed. Secondly, based on the current situation of the development, the fuzzy hierarchy analysis method has been used on the internet finance risk evaluation, at the same time, taking Ali financial analysis as an example to conduct risk management. Finally, based on the present situation and the existing problems, the corresponding countermeasures and suggestions have been put forward on the Internet financial risk management.