Here Comes Everybody:Study On The Irrational Consumption Behavior

No matter how fast the society changes in economy, politics and culture, people’s passion for the material purchases as well as with everything in good do not undiminished ever. Nowadays, nationals of the increasingly buying behavior ability, a lot of things have their own personal opinions and ideas, which is a good thing for sure. Meanwhile, consumer behavior and their awareness have been great psychological change. It is definitely worth spending some time to discussing. According to the relevant data shows that townie women become the key roles in fields of consumption in the modern society, and also doing great contribution to the consumer market. This article will do the female consumer market segments as a target population, female college students as the representative to carry out research on consumer behavior of cosmetics. That is the way to trying to understand the female students’ psychological differences of front and back contract of buying behavior. Are they able to differentiate between rational buying decision making and emotional impulse? Buying behavior has driven them all to do some they later regret? Or, after a seemingly rational purchase, do female consumers really satisfied with their buying goods? College students of the campus just like in a primary society. The students use their own way to be individual buyer, even without personal income for the time being. Well, they are a huge consumer group for sure. This article to know how does cosmetics look like and what are the cosmetics seems like in college students’ mind? That is a very lovely and meaningful research topic. Surrounding this central task, we want to discussion about the work, and finding something regular in the research if that is possible.