The Effect Of Advertising On The List

In this paper, an overview of rankings from the meaning, origin, type and function to start, analyzes the effect of advertising on consumer rankings, and the media generated list, reveals the rankings appear during operation problems. Rankings for the existing problems, propose corresponding solutions.In people’s lives,ranking can inventory information, attract people’s attention, monitor environment and play a role in the demonstration. From the list, the ranking help establish a corporate image, enhance the competitiveness of enterprises, assist in the promotion of brand and to promote product sales. The media is concerned, the media by ranking profits, the ranking in turn can affect the agenda-setting media. For consumers, the ranking process for consumer participation in consumer awareness, attitudes and behavior have some impact.However, the ranking continues to develop, produce a bubble trend, and due to lack of reliable data, ranking evaluation criteria vague and lacks the authority to judge the list, resulting in lower rankings credibility. Even the rankings monopoly problem, and therefore had a "brush list" and "hit list" phenomenon.These problems led to the rankings had a negative effect of advertising, not only mislead the consumer, interfere with the normal operation of enterprises, but also the reputation of the media, social values caused some degree of harm.To solve these problems, this article from the system specification level, proposed by the government to be an effective legal and regulatory system, set up a monitoring ranking of "gatekeeper"; From the industry operational level, through collecting accurate ranking data, establishing a good evaluation system, and list the pros and cons of maintaining the balance of ranking, ranking establish the value of existence; Media should be through mutual cooperation with the list who improve the quality of employees ethics, Catcher in the public interest to regulate market behavior; To enhance the ranking of consumer discrimination by increasing media literacy, reduce dependence on charts.