Bank Of Langfang Tianjin Branch Customer-centric Marketing Strategy

With the rapid development of Chinese economy and the financial sector, financial institutions and financial products have been greatly enriched; this market environment to promote the banking industry had to change traditional marketing concepts. City commercial banks strength is weak, if it wants in a highly competitive market environment for survival and development; it needs to establish a customer-centric marketing concept. It needs to put the customer needs first. All financial products and services are launched around the customer’s needs, and financial services solutions to customers design matches the actual needs of customers. The "customer-centric" as the main prerequisite for the development of marketing strategies, changes in marketing methods will make a revolutionary change in the banking industry.In this paper, the analysis based on traditional marketing strategies presented to a customer-centric marketing strategies with Bank of Langfang Tianjin Branch as the study object and based on marketing theory to study customer-centric marketing strategy of city commercial banks. Meanwhile, combining theoretical study domestic and international marketing and domestic marketing environment analysis, to arrive at the city commercial banks in a highly competitive market environment, how to build a customer-centric marketing system. Further through a series of marketing theory tools, combined with the actual situation of Bank of Langfang Tianjin Branch, it how to implement a customer-centric marketing strategies, as well as analyze and demonstrate the feasibility of implementation.The purpose of this research is based on previous theories about the marketing and commercial banks on the theory of marketing strategies for diverse institutions in the current financial industry, the great wealth of financial products, customer demand, fierce competition in the banking market under the environment, city commercial banks to survive the proposed development of the marketing plan.