The Study On Retail Marketing Strategy Of XX Bank

Today,as the development of the financial market is more and more mature,as the credit-card business develop rapidly. The improtant busniess activities is marketing.It concerns the development direction and the scale of the credit-card business.It is the reason why the banking business of marketing strategy is chief decision.How to choose the matketing strategy is worth detailed study for all bank.XX bank credit-card business in commercial bank credit card industry is in a leading position.XX bank credit-card business must maintain its competitive advantage. Puting the marketing strategy to strategic heights is necessary.Therefore, discussing XX bank credit card business marketing strategy of instructional practice significance.At present, the credit card market has been more and more competitors. Huge credit card market become competitors take a fancy to and rushed to grab objects. Credit card business has begun to more and more important role in the banking business. Under the circumstances of the domestic financial reform, banks are looking for new profit growth point.By reference to the foreign bank’s development experience,the positive development of intermediary business is the current banking industry consensus. Credit card business as intermediary business derived in new business, the traditional banking credit business has different characteristics. As a result, the credit card business marketing strategy from traditional banking business marketing strategy in common, also has its business has different characteristics. Compared with bank average credit card business has the characteristics of high risk,high income. Because of the credit card business is carried out based on the premise of unsecured, unsecured, therefore when marketing this business how to control risk, how to obtain high yield, more stringent requirements are put forward to the bank.In this article, the author in the XX bank credit card business on the basis of current situation of the development of a large number of data analysis, based on the SWOT analysis method, comparison with other competitors for XX bank credit card business development of marketing strategies. The author put forward the XX bank credit card marketing strategy should focus on the brand construction, and strengthen product innovation, establish and maintain healthy business interaction system between bank and the customer. Hope thesis research results will help the long-term development in XX bank credit card business.