Study On The Innovation Of Information Service Of Mobile Financial Industry

With the rapid development of mobile communication technology, and the application of smart terminal, as financial business integration of mobile Internet technology and cloud technology in the intelligent terminal. It also call the mobile financial platform, it can realize real-time, convenient, efficient service mode, and it meet the demand of people the service in the financial business among their living and working. With the mobile banking platform, financial institutions can improve the service efficiency with this technology, such as the application of phone payment and phone bank, making the majority of customers enjoy the fast mobile financial service. The field of mobile banking in addition to banks, mobile operators、service providers and other parties have been gearing up, the competition of mobile financial market has started to emerge. In the field of mobile financial maneuvers, banks as the traditional leading, how to grasp the trend of information service and management of mobile financial industry, and give full play to the advantages of position in the whole industry chain to promote mobile financial industry healthy and rapid development, is currently an important topic we need to seriously study. The research of mobile financial industry information service innovation that help to build a current mobile banking business model for our country, and grasp the mobile financial industry development direction, and constantly updated development ideas, so as to make financial institutions always walk in the forefront of the industry. Similarly, it is important significant for the third party payment companies and banks and telecommunications operators to accelerate the layout, and play its own advantages, to accelerate the application of model transformation and explore innovative.The main contents of this research project is to carding document based on the domestic and foreign mobile financial, and expound the background of the development of mobile financial industry, and combined with the development of mobile finance at domestic and abroad, to do some analysis of the mobile financial services, and drawing lessons from developed countries on the experience of the development of mobile financial industry,and the combine the case of Nanping mobile financial industry, and analyze the innovation of finace service. According to the environmental conditions put forward puts forward relevant policy suggestions, in the last put forward some suggestion for the mobile financial information service innovation project. The innovation of this project lies on the combination of Nanping mobile in the mobile financial information in the field of business, analysis and put forward the innovation model of the development of mobile financial service, and built the good construction of mobile financial environment, and puts forward the means and measures for the financial information services at the sight of a mobile operator, and inquire into the innovation of mobile internet finance according to the background of development of the current mobile internet financial.