An Empirical Research On The Influenceing Factors In Technology Innovation Of Agricultural Product Supply Chain Management

Agricultural trade development between Fujian and Taiwan has experienced 20 years from dark to bright, from small to large, from single to diversified development of cross-strait.agricultural exchanges and cooperation had a significant impact.Especially in recent years, the rapid development of cross-strait agricultural trade, Taiwan’s agricultural exports are increasingly dependent on the mainland market. Fujian and Taiwan agricultural trade volume ranks first in mainland provinces and cities to continue, also in the form of trade development with the agricultural supply chain, but Fujian and Taiwan agricultural supply chain management to enhance the efficiency, deepen still hampered by many factors, which affect the larger factor is supply chain management technology delayed. Therefore, how to Fujian and Taiwan agricultural supply chain management technology to optimize innovation, through literature, professional practice and survey research, analyze agricultural supply chain situation, status and mode of supply chain management of agricultural status quo, based on e-commerce model and its management features and technology, e-commerce management technology is proposed use in agricultural supply chain management. Fujian and Taiwan agricultural supply chain management technology innovation mainly refers to e-commerce model innovation. And the use of information technology and e-commerce third-party logistics technology to improve the circulation of agricultural products logistics, shorten transaction time, improve circulation efficiency and reduce transaction costs, promote agricultural market information dissemination and interaction, and avoid transaction information asymmetry between the two sides, effectively reflect market supply and demand, to reduce the production and circulation of blindness, thus increasing the efficiency of agricultural supply chain management.Dissertation factors between Fujian and Taiwan agricultural supply chain management technology innovation as the main purpose, through influence factors between Fujian and Taiwan agricultural supply chain management technology innovation for in-depth investigation and quantitative analysis to explore the development of Fujian and Taiwan agricultural supply chain management technology Specific suggestions.