The Research On The Competitive Strategy For Labor Export Of Liaoning Chengda Co., Ltd

With the further development of global economic integration, the labor mobility has been a trend in the world wild, labor force exporting has become an important part of national economic development.After the international financial crisis, the employment has become the concerned issue of the governments due to global economic downturn, the international labor market competition is increasingly fierce because government would not accept foreign labor* And with the gradual appreciation of Renminbi, China’s workers’real income has became cut down. Coupled with the lack of legislation and regulations, illegal fraud of some labor conduit company, or unavailable rights and interests of workers hit labor’s initiative to work overseas. In recent years domestic laws improve the registered capital of foreign economic corporation, small companies face some setbacks.In these cases, this article denote Liaoning Chengda CO.,LTD as the case to explore the sustainable development of enterprises’competitive strategy in the fierce competition,and to provide some references of the enterprise managers.This paper analyses the internal conditions of Liaoning Chengda. Next the paper deeply analyses the politic, economic, social, legal environment, and also studies the existing competitors of Liaoning Chengda. Then we research the global market of labor export to expand target market from the politic, economic and society, output industry employers,etc., Next, we use the SWOT analysis in strategic management studies the competitive advantage and weaknesses from their own, putting Liaoning Chengda’s opportunities and threats according to these research.Then clearly determining the company’s development orientation and target, designing the competitive strategy for Liaoning Chengda, and forwarding the implementation of safeguard measures from Conception, service system, service bases, human resources,etc. for providing reference to the labor export enterprises’ further development of Dalian or even the whole country.