Reseach On Developing Strategy Of Baoxin Auto Group Limited

With the development of society and economy, people’s income levels and consumption capacity has been greatly improved, the car market is booming. However, there is still a large gap between the developing and the developed countries in the automotive market, the car companies in the market need to have a reasonable strategy for scientific guidance to improve their competitiveness. Baoxin Auto Group is a automobile sale and service group which operating in the high-end, luxury brands and ultra-luxury brand automobile. After years of development, the Group has made considerable progress and development, also won many awards and honors, It was successfully listed on the Main Board of the Hong Kong Stock Exchange stock market in December 2011. Despite the good momentum of development, Baoxin Auto Group also needs to develop the right strategy to guide businesses in such a fierce market competition, to ensure sustainable development.Based on the review of related theories of enterprise development strategy, the article use PEST method and Porter’s five forces model to analyze Baoxin Auto Group’s external strategic environment, at the same time, the article analyze the internal strategic environment from business, consolidated results, financial, internal management. Based on these analyses, the article makes a SWOT analysis of Baoxin Auto Group, and put forward corresponding strategic planning and specific strategic implementation programs, with a view to promoting the development of Baoxin Auto Group, while play a positive role in the development of China’s automobile industry.