Optimization For New Product Development Management Of MGN

The car is not as a luxury any more but as commodities into normal family in China. Advanced driver assistant system (ADAS) as a new active safety strategy, becomes to be the first choice of the consumer with people’s increasingly attention on active safety. China market is the biggest market in the world, each automotive components supplier want to have the number one market share in China, all of them need one perfect vehicle with good quality. And good product need a reliable, quick product development management which make the products to enter the market early than competitors, and gain the most market share in China.Base on the research background, and object of MGN company’s new product development management, this thesis introduces the basic theory of project management theory, which containing project information management, supplier management, stakeholder management, incentive management, the theory of product development and process reengineering. First of all, the paper introduce the active safety industry background, and the position of MGN with its advantage and disadvantage, the author point out MGN company’s existing problems in the development management of new products:poor communication in development stage, lack of incentives during development, material quality management in sample build, customer production approval. And then, basis on theoretical analysis and MGN’s current situation, the thesis gives out the optimization of the new product design management:improve the project organization chart, reengineering the quotation process, enhance internal external communication, and improve supplier management. Measurements have been given out to guarantee these solutions to implement and achieve to desired effect:establishing ERP platform, establishing a positive incentive system, updating the supplier management system, and letting the stakeholder management becomes an important part of new product development management, strengthening the internal and external communication, etc.The paper provide a theoretical basis to MGN’s issues in subsequent stages of development, with this optimization, MGN have gain a big percentage of the ADAS market share in China. All of these problems have common representation in many automotive businesses in our country, I hope this can provide help on new project management to who are in automotive industry when project in research and development stage.