Poweru Energy Storage Peak Business Marketing Strategy Research

With the progress of the society and the continuous development of the national economy, our country’s energy shift peak electric power industry in the national economy status and role in the development of attention by people day by day. In recent years, the country for energy peak electricity policy changes frequently, the change of the market competition is particularly fierce, in the face of rapidly changing market environment and policy environment, energy storage shift peak electric power enterprise survival has received the serious challenge. Enterprise want to keep good business and in the fierce competition in the survival and development, the environment requires enterprises to develop and market closely, constantly adjust their own development strategy, to adapt to market changes and requirements. Due to the change of external environment, enterprises need for the enterprise’s actual situation, analysis of its operating characteristics, find out the advantages and disadvantages of one’s own business development, to develop the enterprise with foresight development strategy, to improve the competitiveness of the enterprise itself. In this paper, on the enterprise development strategy, from four parts related in this paper, the analysis, the first part is the introduction part, from the strategic definition, frame structure of the enterprise strategic management, strategic management processes, tools and methods of strategic analysis, "the development strategy of domestic research review, research significance, research methods, research structure framework are explained; The second part is pell optimal energy storage business marketing present situation and existing problems, from the background, definition, pell optimal load of energy storage company profile and the necessity of optimal corporate strategy adjustment are discussed; The third part is the pell optimal energy storage business marketing environment analysis, from the macro environment PEST analysis, industry development, including the political environment, economic environment, social and cultural environment, technology environment, competition existing industry analysis, industry analysis, the company’s competitive advantage, competitive disadvantage of the company。 The fourth part is through the pell optimal company SWOT analysis were determined based on the conclusion about the company’s marketing strategy, target market segmentation and selection, and analyzed the company’s market positioning, and develop the company’s marketing strategy, and marketing strategy implementation safeguard measures are analyzed in detail and discussed in this paper.