Study On Margin Business Management Solutions In Guotai Junan Securities Gansu

Guotai Junan Securities Gansu branch as Guotai Junan SecuritiesCompany inGansu province, responsible to carry out the work of margin business in Gansu area. The business is running for more than three years,overall condition is good, but still faced the business process is complex, investor education is not enough, customer development ratio is too low,difficult promotion, trading volume is not high problem.This paper through the relevant theoretical research, analysis the management problem of margin business in Gansu Guotai Junan Securities gansu branch, put forward a seriess of optimizing strategy.This paper analyzes the process of mar-gin business process in Guotai Junan Securities Gansu branch.In this thesis, Guotai Junan securities Gansu branch margin business as an example, the mar-gin business of the macroscopic environment,domestic and foreign securities margin business, the development of the company to carry on the analysis, found that the company ex-ists to promote business degree is low,the enthusiasm of the staff is low, the process is complex in operation, investor education is not enough.In the use of SWOT method to analyze the ad-vantages, disadvantages, opportunities and threats in four aspects, from the corporate strategy, employee opinion solicitation and customer satisfaction surveys to find the improvement optimization scheme of margin business, was determined to improve speed, Strengthen the education of inves-tors, optimize the performance assessment and evaluation method.On the basis of this proto-col, protocol optimization project scheme.In the Guotai Junan Securities Gansu branch margin business process management optimization, through the company’s own business practices and the company management and staff interviews, both for optimizing the process of comparing the effect of recognition, the original settlement process defects, realize the process optimization.