Analysis And Innovation Of CITIC Securities Investment Banking

Investment banks are developed on the basis of commercial banks. They are th-e financial intermediaries that engaged in capital market business in the modern finan-cial system, moreover, together with commercial banks, they are the intermediarie-s of capital surplus and lack of funding. When playing the effect of financial intermedi aries, Investment banks play the intermediary role of direct financing, while comercia-1 banks play the intermediary role of indirect financing. Investment banks are importa-nt part of advanced financial system which are the soul of capital markets and are th-e link between the macro and micro. In the economic development of modern society, they play the function of financing, b uilding market, information transmission, finan-cial innovation and asset optimization.The development of investment banks are closely linked to the vicissitudes of ca-pital market. The perfection of financial system and the capital market system promot-ed the development of investment banks, while the innovation and revolution of invest-ment banks also promoted the Perfection and prosperity of the capital market. With t-he rapid development of market economy, the deepening reform of capital market an-d financial system in China, as well as the accelerating development of financial globa-lization and asset securitization, investment banks play increasingly important role i-n capital market in China. In order to the Sustainable development of investment bank-s, it is necessary to promote financial innovation.Now outside has the international economic crisis, for example, the EU economy has crashed, while some of the EU countries like Italy and Spain are in debt, moreover, the interest rate in there are rising, as well as the economy of United States is on the brink of recession. There is the excess capacity inside, for instance, metals, coal and other industries sink into the difficult situation of poor cash flow. The loans of the bank grow quickly and the risks of the bad debt are high. Investment firms have sprung up, such working capital fund (some people call it money idling) is bound to push up the interest rates, while exorbitant interest rates squeezes out the profits of the enterprise, so the enterprise can only survive in the cracks. Facing with such a sudden change in the environment, CITIC Securities and even the whole Securities industry should meet the challenge forwardly and look for Opportunities; this is so-called Challenges and opportunities. CITIC Securities should be actively prepared to improve the business of all departments and endeavored to expand the scope of the business, moreover, it also should be controlled the risk, and done the stress tests regularly for laying a solid foundation of industry leaders; the preparation of CITIC Securities must be built around the running mode and expanded financing channels, which improve the service level of their financial in both business path, so it will no worries.The investment banking department of CITIC Securities has a great advantage in Domestic. First, it Benefit from the financial strength of the CITIC Securities. Second, it has a broader range of business which is relative to other domestic investment banking business; but this does not mean that CITIC investment banking is the world’s first. Around the world, Morgan and Citibank are better than CITIC investment banking, especially in talents, capital and other aspects. How to break the shackles and look for innovation when no talents. Only relying on the old business process and working step-by-step, it will be eliminated by market eventually; how to start a project and operate management when no capital. No talents and no capital are needed to solve eagerly, while the former is more important, therefore, in order to success CITIC investment Banking has to seek some changes in the business path of investment banking.Combining the above economic situation with the insufficient of the CITIC Securities, we propose a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis method in this paper to analyze roundly in Strengths, weaknesses, opportunities and threats of CITIC Bank, and we look for innovation in some paths of CITIC Securities investment banking. These paths include:stock market path, the property path of non-securities market and intelligent soft services market. Stock market path dominates by traditional BNP Paribas Peregrine mainly, which includes companies listed for the first time, refinancing and listing; Non-market path, mainly relates to financial services, which includes corporate mergers, asset restructuring and disposal of bad debts; Intelligent soft services market is mainly based on local debt and large financing projects in infrastructure construction. In order to use the little to get the big and broaden horizons.