Model Analysis On Information Asymmetry Of Tourism Market

With the domestic economic development, residents’ income increases. People become pay more attention to their leisure life. Tourism industry therefore develops fast and develops an important industry in the local economy. But information asymmetry exacts in all aspects of tourism industry. Information asymmetry of tourism market means the parties to the transaction owned different amount of information in whole trading process. Analysis of information asymmetry in tourism market just from the perspective of travel agent is not enough, visitors as information superiority square must also be taken into account. This paper shows the performance and effects of asymmetric information when travel agencies and tourist act as information superiority square and establishes models to analyze tourism market.