The Relationship Between Expectation Of Reciprocity And The Effect Of Knowledge Transfer:Based On Social Network

At the age of knowledge economy, transferring the holder of knowledge fully is an embodiment of an organization’s competitiveness. But there will be a lot of barriers. Such as, the rising tendency of job-hopping leads to the outflow of knowledge, the lack of trust among numbers leads to the negative attitude of knowledge transfer. Therefore, to study the knowledge is of theoretical and practical significance. Social network within organization is not only the major place for knowledge transfer, but also has an important influence on knowledge transfer. Accordingly, this paper aims at study the relationship between the features of social network and the knowledge transfer from the effect of knowledge transfer perspective. On the other hand, the existing studies have shown that expectation of reciprocity plays an important motivation in promoting knowledge transfer. But scholars pay less attention to the formation mechanism about expectation of reciprocity. It’s hard for those research achievements applied into real situation. China is in a social setting which is based on Guanxi. Chinese focus on the reciprocity in interpersonal relationship. In china, we will acquire a more objective and comprehensive understanding of knowledge transfer in the angle of reciprocity. Accordingly this paper has the reciprocity into the study framework and tries to explain the mechanism from the angle of reciprocity.In empirical survey, the data are collected through questionnaire survey. Then, we test the model through correlation analyses and structural equation model analyses by SPSS19.0 and AMOS 21.0, and the results are shown as follows:(1)the relationship features of social network have a positive and direct influence on the expectation of reciprocity and the effect of transfer knowledge. (2) the structure features of social network have a positive and direct influence on the expectation of reciprocity and the effect of transfer knowledge.(3) the expectation of reciprocity have a positive and direct influence on the effect of knowledge transfer. (4).the expectation of reciprocity has significant intermediate influence on the relationship features of social network and the effect of knowledge transfer.(5) the expectation of reciprocity has significant intermediate influence on the structure features of social network and the effect of knowledge transfer. Based on the above conclusions, this paper also put forwards some suggestion about knowledge transfer from the angle of organization structure, management strategy and organization culture. Finally this paper raises prospect for future research.