Research On Marketing Strategy Of Dalian Huanya Trading Company

As the world economy into the stage after the financial crisis, the United States, Europe and other major trade area economic malaise in China, to China’s anti-dumping war is intensifying, and the foreign trade industry decline rapidly, many small and medium-sized foreign trade companies have closed down. For out of the woods, many foreign trade enterprises to realize the importance of developing marketing strategy, through continuously absorb advanced theory essence, make up for the inadequacy of their own, and thus enhance the market competitiveness of enterprises.Dalian Huanya Trading Company was established in 2003, but in recent years, the policy environment, economic environment, social and cultural environment, technology environment and customer demand changes, due to poor business conditions are. So the complex environment faced by the company, and formulate the corresponding marketing strategy and strategic planning has become one of the company needs to urgently solve the problem of the development of.Based on this, this paper takes Dalian Huanya Trading Company as the research object, according to the related marketing theory, using the PEST, porter five model and SWOT analysis to macroeconomic situation, the industry’s overall situation and the company’s strengths, weaknesses, opportunities and threats faced by detailed research, seek the key elements of the competition in the industry and combined with the company’s own management characteristics, determine suitable for the development of the company marketing strategy, and formulate the corresponding Suggestions and countermeasures for it.Research conclusion of this paper will not only promote dalian huanya trading company out of trouble, rapid development, but also enrich the related theoretical research, and the domestic is in the same period of the development of foreign trade companies have a certain guidance and reference.