The Innovation Research Of Network Financing Mode For Small Micro Enterprise In Our Country

At present, small and micro businesses play an important role in promoting China’s economic development, maintaining social stability, easing employment pressure and so on,which is an important platform for entrepreneurs’ growth and scientific and technical innovation. However, some problems still exist in their development because of the influence in institutions, environment and system, etc., such as less financing channels,high financing cost, lack of informatization support and policy support, which have greatly limited the survival and development of small and micro businesses at the present stage. In recent years, with the development of internet technology, e-commerce and traditional financial service have gradually integrated, which has set up a platform for small and micro businesses financing. Network financing model showed a lot of advantages, such as low financing, fast and convenient financing, dispense with collateral security and so on in meeting the small and micro businesses financing, which puts forward challenges to the traditional banking industry. Nevertheless, there still exist many problems and challenges in meeting financing demand for small and micro businesses as its short time of existence.Just for this reason, the paper compares small micro enterprises’ financing model with the innovative network financing model, try to ease the financing problems of small micro enterprise by optimizing the network financing model.Bases on previous research, firstly, the paper makes a comparative analysis for the three major existing financing model of small micro enterprise, and try to find the differences and similarities among three models, then selects three cases of innovative network financing model from domestic, analyzes of the characteristics of the model,summarizes the innovative points and the running problems of the model, and once again analyzes the restriction factors of the net financing model in small micro enterprise from the internal causes and external causes, finally comes up with the countermeasures for optimizing the model. The paper is divided into five chapters, the first chapter is the introduction part, chapter two introduces the concept and characteristics of the small and micro enterprise network financing model, analysis of the present situation of small and micro enterprise financing,as well as the experiences of network financing,chapter twoalso collates several theories, they are asymmetric information theory, the long tail financing theory, the optimal sequence financing theory, which lays the rationale for the behind research;Chapter three makes a comparative analysis among P2 P network financing model, electrical business financing model and the raise network financing model, which are three main financing model in our country, draws complementary advantages of these three models, and provides direction for the collation of later paper’s innovative points and the appeared problems;Chapter four is the major part of the paper, this part selects three representative of innovative network financing model-Jieyue case, Ali Microcredit and Angelcrunch case to further research; What problems still existing and which areas need improvement in the network financing model are explored through case summary in serving the small and micro businesses financing;Chapter 5:Summrizes three kinds of model from two aspects, similarities and differences comparison, the problems in the specific cases, analyzes the restriction factors of small micro enterprise during the innovation development; Chapter 6: on the basis of earlier analytic cases the sixth chapter provides countermeasures for optimizing small and micro business network financing model from three aspects, which are the overall organization structure, the network financing innovation, risk control platform; the last part of this paper analysises the insufficient of the paper and puts forward the prospect for the future.The innovation of this paper lies in:(1)combines the research of network financing model in small micro business with financing difficulties analysis of small micro business together, and makes the financing difficulties of small micro business as a starting point,provides new ideas for the improvement and optimization of network financing model. It is innovative in terms of topic.(2)The paper finds the complementary advantages of the three models by comparing the existing three network financing models, and then selects typical cases for specific analysis, finally realizes the deep research from general to specific, from abstraction to concretion.