Dalian Automobile Terminal Company Customer Management Strategy Developed

Customer development and management is the core of modern business marketing strategy, it is important to protect the enterprise winning performance. This paper discussed in Dalian Automobile Terminal Company, is currently in a critical period of accelerated development, currently in urgent need of a marketing strategy based on the development and management of customer follow-up and developed. Based on this, using the method of literature analysis and case studies to Dalian Automobile Terminal Company as a case study, combined with relevant theory, situation of Dalian Automobile Terminal Company customer development management, development environment and analyze the problems and proposed countermeasures and measures.Dalian Automobile Terminal Company currently has some resources and service advantages, but there are some that restrict the development of the external environment, the automotive logistics industry is currently facing fierce market competition, Dalian Automobile Terminal Company should seriously circumvent some of the problems currently existing in the management of customer development and deficiencies through customer rating classification, reflecting the integration of customer value and effectiveness of marketing. Specifically, in conjunction with our customers to develop Dalian Automobile Terminal Company management objectives and design principles, customer development through the establishment of the management team, improve customer development management system, customer segmentation management, in practice, to promote the development and management of the customer. At the same time, but also deeply rooted in customer-centric management philosophy, to build scientific norms of customer resources development system, strengthen the implementation of the management and control of customer development, and promote the benefits of good customer development management.