Business Plan For Hakka Rice Wine Project Of Hakkatown Company

Appeared as the opening and reform policy results in recent years, the continuous development of global economy and the continuous improvement of people’s living level, people pursuit of food quality safety of sexual health standards continue to improve, the standards have a higher pursuit of food, as one of the traditional Hakka food-Hakka rice wine, is China’s mainland only a nutritional made from black glutinous rice yellow wine, is the inheritance and development of diet culture, the Chinese nation has a distinct national culture characteristic, is one of the Guangdong intangible cultural heritage items.In order to satisfy the people’s growing material life and spiritual cultural life, improve the ecological environment of human survival, improve the north Guangdong mountainous rural economic development, realize the harmonious development of ecological benefit, economic benefit and social benefit, promote creation in order to keep our country outstanding Guangdong Hakka rice wine products and culture, provide the market with high quality, safe, healthy Hakka rice wine products, to ensure the whole process of from farmland to dining table of food safety, would have important practical and long-term significance.With the quality of the People’s demand and Hakka rice wine increases along with the social and economic development, traditional way of black glutinous rice planting rice production and brewing rice wine technology can not meet the corresponding requirements of social development, solve the demand, must be balanced, scientific development, follow the law of development of natural ecology development black glutinous rice planting and ecological industry, on the basis of inheritance, based on traditional yellow rice wine in China from aspects of the background, process, technology, market analysis, from the perspective of innovation and food safety, the innovation cultivation and production and processing mode, with its unique traditional brewing technology combined with modern biological planting, processing techniques, the future direction and the innovative development of yellow rice wine industry in China, has an important significance.Hakka rice wine business plan project belongs to the countries and encourage the development of agricultural ecology and deep processing project of Guangdong province, has an important exemplary role.Based on the above background, Hakkatown company Hakka rice wine business plan project, carding the related theory on the basis of gradually formed.In this paper, first of all, the macro environment of using strategic management theory from the project, internal and external environment, and integrated environment of strategic analysis and strategic positioning;Secondly, using the value chain theory to analyze strategic activities, from the market model, organization and management, investment and financial activities, etc., and using project management theory, accounting theory and the Angle of risk management theory to the feasibility of the project and analyzes the practical and research, analyzes the possible risk to the project and the corresponding risk prevention countermeasure has carried on the detailed analysis and study, on the basis of the analysis, the project plan for the planning and layout are presented and the feasibility of the conclusion.Hakka rice wine business plan project in order to "company+ base+ farmers+ product deep processing" business model, to establish standard black glutinous rice ecological demonstration area, the development of glutinous rice fanning, with combination of traditional and modern agricultural technology production high quality black glutinous rice, ensure the safety of the production of raw materials.By using modern biological technology and advanced production technology, and combining with the traditional brewing process, with advanced management concept and marketing pattern, for utilization and deep processing products.By Hakka rice wine project implementation, the goal is to build a standard ecological demonstration base of black glutinous rice planting and Hakka rice wine deep finishing production base project, make with characteristic of Guangdong area traditional modern nutritional rice wine production base.For the society to provide quality, safe, healthy products, from the source to further ensure food quality and safety, drive a large number of north Guangdong mountainous area and the surrounding farmers get rich together, realize economic benefit, social benefit and ecological benefit of friendly to coordinate the development of science.