TRCBank Bill Discount Business Strategy

As the modern society continues to advance and the economy is growing rapidly, the bill, which is the most popular cashless payment, becomes more and more important. However, with the central election in 2013, market reform on interest rate, the adjustment and improvement of the regulatory policy, and the competition in the international and national counterparts, there appear some new situations and problems in the bill usage. Guided by the main idea of the making progress while ensuring stability in the national macroeconomic control in 2014, the bill business will play a unique role. Nowadays, commercial bills have already been an important means of short-term finance in companies and profit collection of the banks. In recent years, the accumulative amount of discounted bills has improved a lot, so the commercial bills are favored by many banks. The bill business is important to improving the profitability of banks, the assert allocation of commercial banks, liquidity management, investment risk diversification, monetary policy transmission and alleviating the difficulties of financing.Facing the complicacy exterior environment, the bill discounting business in TRC banks must confront huge challenges. In order to meet the fierce competition, TRC banks have to find the key point of the development of the bill discounting business, which is also the purpose of this thesis. In this thesis, to develop the bill discounting business in TRC banks better, the basic situation and the development of the bill discounting business in TRC banks is introduced firstly. Secondly, from the perspective of the environment, the macro environment and the industry environment is studied intensively, and then the advantages, disadvantages, chances and the challenges of the bill discounting business in TRC banks is summarized. Next, the SWOT figure of the bill discounting business of the banks is drawn, and then the problems they need to notice and improve are further discussed from several aspects including product innovation, market development, marketing, difference management, organizational system building and technology in the operating in the TRC bank’s operating,. which to ensure the implementation effect of TRC bank business strategy. Then this paper gives some advice for TRC bank to reach the strategy.