Research On Tourism Enterprises Scale Development Patterns And Constraints Factors

In the process of economic globalization, many enterprises take massive expansion strategies. In addition to the way of acquisition and the expansion of cooperation in the domestic market, enterprises launched global business by wholly owning subsidiaries of a foreign country, foreign cooperation, foreign mergers and acquisitions. European debt crisis in 2008 and U.S. subprime crisis in 2009 show that enterprises need to maintain the trend of sustainable developments. Now that, besides steel, oil and other traditional industries of large-scale enterprise, Alibaba has emerged as a new generation of electronic commerce giants. On the basis of the theory of economies of scale, enterprise scale advantages have become an inevitable trend and competitive way during the process of globalization developments.However, in today’s domestic and foreign tourism enterprises, mostly are small-scale enterprises and large-scale tourism are rarely. In the era of companies pursuing scale development, why tourism enterprises cannot achieve large-scale development? What’s the reason that caused such phenomenon of tourism enterprises?Based on this question, this paper uses theoretical methods and models to analyze the reasons, mechanism and constraints for the development of large-scale tourism enterprises. In addition, the paper also discusses the possibility of breaking the barriers or reconstructing it. Is it inevitable that tourism enterprises cannot achieve large-scale development? Whether tourism enterprise is suitable for large scale enterprises? This paper expects to offer suggestions and comments to these questions and help tourism enterprises to make right decisions of scale development. Besides, the paper also wants to adjust allocation of resources and enhance economies of scale. At last, promoting tourism economy development is also a target of this paper.The study ultimately draws the following conclusions. Firstly, scale development is the inevitable trend of the development of tourism enterprises. However, the mechanism of the tourism enterprise scale development is relatively complex and diverse. Enterprises should choose suitable modes to avoid invalid expansion, according to their own conditions when they are choosing the strategy of scale expansion. Secondly, the large-scale development of tourism enterprises is restricted by various factors, such as the enterprise management level, management ability and external market environment, etc. Any constraints which will affect the large-scale development of the enterprise may lead to enterprise’s scale efficiency depressed, even invalid. Thirdly, during the process of tourism enterprises in the pursuing of large-scale development, the relationship between the investment expansion and economic output of tourism enterprises is not absolutely equivalent. Scale development does not necessarily apply to tourism enterprises or various stages of development of tourism enterprises. Tourism enterprises have a corresponding scale in different stages of development.