How JBS Leather Italia S.R.L. Can Take Advantage From The Evolution Of Chinese Consumers

The aim of this Thesis is to understand how a company as JBS Leather Italia S.R.L. can take advantage from the evolution of Chinese consumers. Of course we can apply this topic to all the foreign companies that want to sell their goods in the Chinese market, but I decided to take in analysis JBS Leather Italia S.R.L. due to my direct collaboration in the past with this company.Since China is growing in a formidable way, it is obvious to expect an enrichment of Chinese people, and it is this one the strength for the foreign companies:the enrichment of Chinese people means an increasing in the possibility for them to buy goods from abroad, goods that are perceived as luxury goods.Take advantage, using this phenomenon is different from the usual way used by foreign companies to start to produce in China in order to save money due to low prices in labor work and taxation, because with this way companies still produce in their own countries adding value to the foreign design and production. In the following Thesis we will analyze this phenomenon in detail.