Business Plan Of HAPPY LAND

In China, child’s play industry is in a fast booming period and how to combine play with education perfectly is a common problem to discuss now. At the same time, how to make the enterprise survival and development and how to help the enterprise identify and control risks are also the theme concerned by entrepreneurial teams.Through field studies, questionnaire and interview, entrepreneurial team investigate and analyses the status of the domestic children’ s paradise and statistical analyses the datas of working hours,passenger traffic and charge level of children’ s paradise in the city of Mianyang.This article includes eight parts. In the first part, it’s a brief, in which it introduces some methods used by this article and analyses the present of child’s play industry in domestic and international. In the second part, it mainly analyzes the entrepreneurial environment and the supply and demand status of children’ s paradise industry. In the third part, it elaborates the products and services of the happy children growth paradise land in Mianyang, including product positioning, features, course, projects and activities, etc. In the forth part, it includes the marketing strategy of the happy children growth paradise in mian yang made by entrepreneurial team with the method of analysis.In the fifth part, it gives the system requirements of the happy children growth paradise land in mian yang. In the sixth and seventh part, it describe the profit model of the happy children growth paradise land and analyses and forecast its financial risk. In the last, it summarize this entrepreneurship program..