Investigation Of ShanDong Province The Rural Credit Cooperatives Competitiveness

Since self deepens the reform of rural credit cooperative launch a pilot project in 2003, It has made great progress and initial results.The RCC in Shandong Province is the financial institute that contributes efforts to the agriculture, farmer and village, the important composition fraction of our country.But any enterprise is all confronted with fierce market competition. Now, in the full liberalization of the financial sector, the rural financial market is becoming increasingly fierce. Shandong Province rural credit cooperative needs lifting competition as soon as possible.Paper makes an objective and fair the evaluation in order to clearlyrecognize that their own industries at the same position. Only in this way, Q City,therural credit compet-itive an d in order to work out effective development strategies, in their fierce market compet-ition in a position to better service for local economic developrnent. First of all,paper outli-nedthe b ackground and significance of the topic, combined with research, canied out the rel-evant the oretical synthesis ahen the meaning of competitiveness and its theoretical basis for a brief rev iew and analysis of the competitive model sum;again on the competitiveness of the rural credit cooperatives had a connotation of the sum, the competitiveness of rural credit cooperatives and research related to the comments. Papers in Q city on the competitiveness of the rural credit cooperatives carried out on the basis of empirical anal-ysis,the use of SWOT analysis,credit cooperatives in rural Q city on the advantages and disadvantages of i nternal and external threats to an analysis of the opportunity to come in Q,rural credit coopera tives and competitive advantage Inferior;Finally, proposed from rather the city county village popular bank financial innovation step; Perfect villagerepute color and social service capability, carry out an overall venture management, the enhancement resists risk capability and keep rather a continuously promoting of the city coun-ty village popular bank competition ability etc.